Trinistone
Brand · Content · Story · Nashik
Document
Content plan · v2
Window
1 Jun 2026 → 31 May 2027
Projects
Element · Vertex
Reel-led content engine
Two projects.
One year.
Eight reels, five posts, ten stories every month — split across Pooja Element (rising) and Pooja Vertex (home). A repeatable engine of formats, a year-long calendar, and the scripts to run it.
Strategy i
Element
Sell the dream
Element is under construction, bookings open. Its job is aspiration — luxury, lifestyle, the skyline to come. Render flythroughs, amenity mood films, lifestyle vignettes and the honest construction journey. Graded in deep forest green.
Vertex
Prove the promise
Vertex is built and lived-in. Its job is trust — real residents, real homes. Owner testimonials and apartment / amenity walkthroughs that say "they delivered before, they'll deliver again." Graded in warm beige.
Legacy
Thirty-six years
Posts carry the longer story — completed Pooja buildings, the family behind them, "since 1990." Credibility that neither a render nor a single testimonial can carry alone.
Local
Nashik, specifically
Gangapur Road, the festivals, the monsoon, the city's rhythm. Content rooted in place — so the audience is Nashik buyers, not a vanity reach number.
The monthly engine ii
Every month produces the same fixed volume — 8 reels · 5 posts · 10 stories, combined across both projects. The mix below is the default; it flexes month to month around festivals, construction milestones and testimonial availability.
8
Reels
- Progress · the build risingEL
- Render / amenity moodEL
- Lifestyle vignetteEL
- Locality / NashikEL
- Testimonial · owner voiceVX
- Testimonial · owner voiceVX
- Walkthrough · a homeVX
- Amenity tour · lived-inVX
5
Posts
- Progress milestoneEL
- Render / spec cardEL
- Festival / moodEL
- Legacy · older buildingVX
- Quote / brandVX
10
Stories
- Site BTS / progress pingEL
- Reel teaser ×2EL
- Poll / quizEL
- Spec / floor-plan zoomEL
- Countdown / festivalEL
- Testimonial snippet ×2VX
- Walkthrough teaserVX
- Resident repost / DM CTAVX
Default split: 4 Element + 4 Vertex reels · 3 Element + 2 Vertex/legacy posts · ~6 Element + 4 Vertex stories. Every project post carries its MahaRERA strip (Element PR1220002502234 · Vertex P51600033500).
Reel playbook iii
Seven repeatable formats. Each month we re-skin these with the month's subject — same structure, fresh content. Two full sample scripts below; the rest are spec'd to the same depth when scheduled.
Progress — "watch it rise"
ConceptThe build climbing, cut against the render of what it becomes. The recurring construction-journal reel — one a month, always the same beat, so followers track the rise.
Shot list
- 0–3s · Close detail — rebar, wet concrete, formwork grain. Slow push.
- 3–7s · Tilt up the structure against sky.
- 7–11s · Hard cut to render of the finished tower / amenity.
- 11–16s · Text builds: "Floor [n] · [month]". Forest-green grade, gold rule.
- 16–20s · End card — wordmark + "Bookings open".
MusicCinematic build — Hans Zimmer "Time" (or library equivalent), in at 0:40.
CaptionFloor by floor. [Subject line.] Pooja Element, Gangapur Road. Bookings: +91 878 844 2995. + RERA line.
Testimonial — "the people who stayed"
ConceptA real Vertex resident, in their own home, answering one honest question. Captioned throughout (most watch on mute). Beige frame, warm grade. The trust engine.
Shot list
- 0–3s · Hook caption on beige: "Why Vertex?" — resident smiles, settling in.
- 3–20s · Talking head, mid-shot, soft window light. B-roll cutaways: their living room, balcony view, kids, kitchen.
- 20–35s · The specific detail — "the lift never breaks", "my parents are 2 min away", "resale held its value".
- 35–42s · The line that sells: "Would you buy here again?" — "In a heartbeat."
- 42–45s · End card — beige, "Pooja Vertex · homes that hold up."
MusicSoft, low, warm — under the voice, never over it. ~20% level.
Caption[Name], [n] years at Pooja Vertex. The whole point of building well is what people say years later. + RERA line.
Render / amenity mood
ConceptSlow push through a render (Sky Garden, pavilion, lobby), italic-serif lines revealing one at a time. Aspirational, no hurry.
BeatsRender pan → "The Sky Garden." → "Five amenities. One address." → wordmark. Forest grade + gold.
MusicAmbient piano — Einaudi "Experience" / library.
Lifestyle vignette
Concept"Imagine your mornings here." Lifestyle b-roll or rendered life — coffee on the balcony, light moving across a room — over a warm voice or text. Sells the feeling, not the spec.
BeatsSoft moment → aspirational line → amenity flash → CTA. Use lifestyle stock / shot b-roll where renders fall short.
MusicWarm acoustic / lo-fi.
Locality — "five minutes from"
ConceptQuick cuts of the neighbourhood — Wisdom High, Navashya Ganpati, College Road — each tagged with a walk-time. Ends on "everything, within reach."
Beats3–4 location cuts w/ time-stamps → map flash → CTA. Shot on our site visits.
MusicUpbeat, light percussion.
Apartment walkthrough
ConceptA steady gimbal walk through a real Vertex flat — entry, living, kitchen, bedroom, balcony view. Room labels in beige type. "Tap to tour."
BeatsDoor opens → continuous walk, room labels appear → end on the view + "Homes available · DM".
MusicWarm, light, unobtrusive.
Amenity tour — "lived-in proof"
ConceptWalk the ready amenities — lobby, garden, gym, play area — with residents actually using them. Proof the promises are real, years on.
BeatsAmenity cuts with people in frame (consented) → "Built. Delivered. Lived-in." → wordmark.
MusicLight, homely.
Cadence iv
| Month | Reels | Posts | Stories | Element phase | Festive anchor |
|---|---|---|---|---|---|
| Jun 2026 | 8 | 5 | 10 | Slabs 2–3 | Father's / Yoga Day |
| Jul 2026 | 8 | 5 | 10 | Slabs 4–5 · monsoon | Ashadhi Wari · Guru Purnima |
| Aug 2026 | 8 | 5 | 10 | Slab 6 · topping out | Independence · Raksha Bandhan |
| Sep 2026 | 8 | 5 | 10 | Blockwork · plaster | Ganesh Chaturthi |
| Oct 2026 | 8 | 5 | 10 | MEP · plaster | Navratri · Dussehra |
| Nov 2026 | 8 | 5 | 10 | Internal finishes | Diwali |
| Dec 2026 | 8 | 5 | 10 | Flooring · doors | Year in review |
| Jan 2027 | 8 | 5 | 10 | Fixtures · kitchens | Makar Sankranti · Republic |
| Feb 2027 | 8 | 5 | 10 | Painting · snagging | Maha Shivratri |
| Mar 2027 | 8 | 5 | 10 | OC · pre-handover | Gudi Padwa · Holi |
| Apr 2027 | 8 | 5 | 10 | Handover | Akshaya Tritiya · Ram Navami |
| May 2027 | 8 | 5 | 10 | Possession · move-ins | First Element testimonials |
| Year total | 96 | 60 | 120 |
Volume is fixed; emphasis shifts. As Element nears handover, its reels move from "render" to "real" — and by May 2027 Element gets its own testimonials, the same engine that runs Vertex today.
The twelve months v
01 · June 2026
Built to last.
The monsoon arrives. Element doesn't flinch.
Element phaseSlabs 2–3 rising · waterproofing · monsoon-resilience story.
Vertex focusLaunch the testimonial series — first two owners.
FestiveFather's Day & Yoga Day (21 Jun).
8 Reels
- E1 Slab 2 rising in the rain
- E2 Sky Garden monsoon mood
- E3 "Mornings, dry & still"
- E4 Gangapur Road in the rains
- V1 Owner testimonial — family
- V1 Owner testimonial — retiree
- V2 2 BHK walkthrough
- V3 Vertex lobby + garden tour
5 Posts
- Slab 2 progress (forest)
- "Built for the rain" — RCC detail
- Father's Day — "he built the house"
- Legacy — a completed Pooja building
- Quote card — engineering
10 Stories
- Site-in-rain BTS · reel teasers ×2
- Poll: "which floor?" · floor-plan zoom
- Yoga Day → Sky Garden wellness
- Testimonial snippets ×2 · walkthrough teaser · DM CTA
02 · July 2026
The faithful build.
Wari season — devotion, persistence, the long walk.
Element phaseSlabs 4–5 · structure climbing through monsoon.
Vertex focusWalkthrough month — show ready homes while Element is mud.
FestiveAshadhi Wari · Guru Purnima.
8 Reels
- E1 Slabs 4–5 timelapse feel
- E2 Pavilion render flythrough
- E3 "A home for the long walk"
- E4 Temples near Element (Wari)
- V1 Testimonial — first-time buyer
- V2 3 BHK walkthrough
- V2 Balcony-view walkthrough
- V3 Amenity tour — gym/play
5 Posts
- Slab 4 progress
- Floor-plan spec card
- Guru Purnima — "the ones who taught us to build"
- Legacy — Vertex at completion (throwback)
- Quote — patience / craft
10 Stories
- Monsoon site BTS · reel teasers ×2
- Quiz: spot the amenity · spec zoom
- Wari sticker · countdown
- Testimonial snippets ×2 · walkthrough teaser · DM CTA
03 · August 2026
Topping out.
The last slab. Element reaches its full height.
Element phaseSlab 6 · topping out — the milestone moment.
Vertex focusIndependence / freedom-of-owning-your-home angle.
FestiveIndependence Day · Raksha Bandhan.
8 Reels
- E1 Topping-out hero reel
- E2 Full-tower render reveal
- E3 "Raksha Bandhan at home"
- E4 Locality — schools (new term)
- V1 Testimonial — siblings/family
- V1 Testimonial — long-stay owner
- V2 Premium unit walkthrough
- V3 Amenity tour — clubhouse
5 Posts
- Topping-out milestone post
- Render — full elevation
- Independence Day — "your own address"
- Legacy — older building portrait
- Raksha Bandhan quote
10 Stories
- Topping-out BTS · reel teasers ×2
- Poll · floor-plan zoom
- Festive stickers ×2
- Testimonial snippets ×2 · DM CTA
04 · September 2026
Welcome home, Bappa.
Ganesh Chaturthi — Maharashtra's biggest moment.
Element phaseBlockwork · internal plaster begins.
Vertex focusHow Vertex families celebrate Ganpati at home — UGC gold.
FestiveGanesh Chaturthi (flagship campaign).
8 Reels
- E1 Walls going up
- E2 "A place for your Bappa" — render
- E3 Festive lifestyle vignette
- E4 Locality — pandal route
- V1 Testimonial — Ganpati at Vertex
- V3 Vertex Ganpati decorations tour
- V2 Walkthrough — pooja-room focus
- V1 Testimonial — community feel
5 Posts
- Ganesh Chaturthi flagship (forest+gold)
- Progress — blockwork
- Render — pooja space / living
- Legacy — a Pooja building at festival
- Vertex resident Ganpati repost
10 Stories
- Ganpati countdown · reel teasers ×2
- Poll: home or pandal · spec zoom
- Festive takeover ×2
- Testimonial snippets ×2 · DM CTA
05 · October 2026
The festive run.
Navratri to Dussehra — the buying season opens.
Element phaseMEP rough-ins · plaster · the home taking shape inside.
Vertex focus"Move in before Diwali" — ready-home urgency.
FestiveNavratri · Dussehra · pre-Diwali.
8 Reels
- E1 Inside — plaster & lines
- E2 Interior render flythrough
- E3 "Auspicious beginnings"
- E4 Locality — markets lit up
- V1 Testimonial — "moved in at Diwali"
- V2 Ready-to-move walkthrough
- V2 Walkthrough — natural light
- V3 Amenity tour — festive lit
5 Posts
- Dussehra — "begin on an auspicious day"
- Progress — interiors
- Render — interior spec
- Legacy / Vertex availability
- Navratri quote
10 Stories
- Navratri colours series · reel teasers ×2
- Poll · floor-plan zoom
- "Move-in-ready" countdown
- Testimonial snippets ×2 · walkthrough · DM CTA
06 · November 2026
A lamp in every window.
Diwali — the flagship month.
Element phaseInternal finishes · the inside becomes a home.
Vertex focusVertex lit for Diwali — the "home" payoff at full warmth.
FestiveDiwali (flagship) · Tulsi Vivah.
8 Reels
- E1 Finishes — "almost a home"
- E2 Diwali render — lit tower
- E3 "Your first Diwali here"
- E4 Locality — Diwali bazaar
- V1 Testimonial — "our first Diwali at Vertex"
- V3 Vertex Diwali — diyas, lobby lit
- V2 Walkthrough — warm-lit evening
- V1 Testimonial — neighbours/community
5 Posts
- Diwali flagship hero (forest+gold)
- Progress — finishes
- Render — lit interior
- Vertex Diwali resident repost
- Diwali wish — brand
10 Stories
- Diwali countdown · reel teasers ×2
- Poll · spec zoom
- Festive takeover ×2
- Testimonial snippets ×2 · DM CTA
07 · December 2026
The year, rising.
Look how far Element came. Look who's home at Vertex.
Element phaseFlooring · doors · kitchens.
Vertex focusYear-end gratitude — residents' favourite moments.
FestiveYear in review · Christmas · New Year.
8 Reels
- E1 Year-in-build recap reel
- E2 Kitchen / floor render
- E3 "Next year, you're home"
- E4 Locality — winter mornings
- V1 Testimonial — year-end reflection
- V1 Testimonial — "best decision"
- V2 Walkthrough — finished kitchen
- V3 Amenity tour — recap
5 Posts
- Year-in-review carousel
- Progress — flooring
- Render — kitchen detail
- Legacy — thank-you to residents
- New Year quote
10 Stories
- "This time last year" · reel teasers ×2
- Poll: 2027 resolutions · spec zoom
- Countdown to new year
- Testimonial snippets ×2 · DM CTA
08 · January 2027
The harvest.
Sankranti — reaping what was sown. Element nears done.
Element phaseFixtures · fittings · kitchens in.
Vertex focusResale / value-held testimonials — the investment angle.
FestiveMakar Sankranti · Republic Day.
8 Reels
- E1 Fixtures going in — detail
- E2 Bathroom / wardrobe render
- E3 "Kite season on your balcony"
- E4 Locality — Sankranti rooftops
- V1 Testimonial — value held
- V1 Testimonial — rental yield
- V2 Walkthrough — fixtures quality
- V3 Amenity tour — maintenance
5 Posts
- Sankranti — "reap what's built"
- Progress — fixtures
- Render — bathroom spec
- Legacy — appreciation data
- Republic Day quote
10 Stories
- Fixtures BTS · reel teasers ×2
- Poll · spec zoom
- Sankranti sticker · countdown
- Testimonial snippets ×2 · DM CTA
09 · February 2027
The finishing hand.
Paint, polish, snagging — the last 5% that shows.
Element phasePainting · fixtures · snagging.
Vertex focusBuild-quality close-ups — "this is how it ages well."
FestiveVasant Panchami · Maha Shivratri.
8 Reels
- E1 Paint & polish — the last 5%
- E2 Lobby render reveal
- E3 "Weeks from your keys"
- E4 Locality — spring on the road
- V1 Testimonial — quality after years
- V2 Walkthrough — finish detail
- V2 Walkthrough — common areas
- V3 Amenity tour — how it aged
5 Posts
- Progress — painting
- Render — lobby
- Maha Shivratri mood
- Legacy — material / craft close-up
- Quote — detail / craft
10 Stories
- Snagging BTS · reel teasers ×2
- Poll · spec zoom
- Festive stickers ×2
- Testimonial snippets ×2 · DM CTA
10 · March 2027
A new year, a new home.
Gudi Padwa — Maharashtra's day to buy. The booking push.
Element phaseOC · pre-handover · show-flat ready.
Vertex focus"They booked at Gudi Padwa too" — origin testimonials.
FestiveGudi Padwa (flagship) · Holi.
8 Reels
- E1 "Ready" — the finished tower
- E2 Show-flat walkthrough (real now)
- E3 "Book today, move in soon"
- E4 Locality — Gudi Padwa procession
- V1 Testimonial — "we booked at Gudi Padwa"
- V1 Testimonial — referral story
- V2 Walkthrough — Holi colours
- V3 Amenity tour — community Holi
5 Posts
- Gudi Padwa flagship — booking offer
- Element — show-flat reveal
- Holi mood
- Vertex referral / legacy
- Gudi Padwa quote
10 Stories
- Show-flat BTS · reel teasers ×2
- Poll · spec zoom · offer countdown
- Holi takeover
- Testimonial snippets ×2 · DM CTA
11 · April 2027
The keys.
Handover. A year of building becomes a year of living.
Element phaseHandover · first families walk in.
Vertex focusThe bridge — "Vertex owners once stood here too."
FestiveAkshaya Tritiya · Ram Navami.
8 Reels
- E1 Handover day — keys, emotion
- E2 Empty-to-furnished render→real
- E3 "Welcome home" — first family
- E4 Locality — the new neighbours
- V1 Testimonial — "this was us, once"
- V2 Walkthrough — handover-ready
- V1 Testimonial — Akshaya Tritiya buy
- V3 Amenity tour — celebration
5 Posts
- Handover hero — keys on marble
- Element — before/after (May 26 → Apr 27)
- Akshaya Tritiya — "the keys are handed"
- Legacy — full-circle story
- Thank-you / welcome quote
10 Stories
- Handover BTS · reel teasers ×2
- Poll · before/after slider
- Festive stickers ×2
- New-resident reposts ×2 · DM CTA
12 · May 2027
Now they live here.
Element joins Vertex — two delivered projects, one engine.
Element phaseMove-ins · settling · first resident voices.
Vertex focusSteady-state testimonials + walkthroughs continue.
FestiveYear close · next-project teaser.
8 Reels
- V1 First Element testimonial
- V2 Element move-in walkthrough
- E3 "One year ago, this was a plot"
- E2 Amenities, now real (Sky Garden)
- V1 Vertex testimonial
- V1 Element resident — week one
- V2 Vertex walkthrough
- V3 Element amenity — first use
5 Posts
- "From plot to home" — full year
- Element — amenities in use
- Vertex testimonial still
- Legacy — two delivered projects
- Next-project teaser quote
10 Stories
- Move-in BTS · reel teasers ×2
- Poll: next project guesses · spec zoom
- Resident reposts ×2
- Testimonial snippets ×2 · DM CTA
What we shoot vi
Two on-site visits a month, full-service. The reel engine lives or dies on footage — here's the standing capture list.
Element
The rise (visit 1)
Slab progress — same wide angle each month for continuity · detail of the active work (rebar, pour, plaster, fixtures) · tilt-up against sky · vertical clips for E1 · locality b-roll for E4. Morning golden hour, workers in PPE or out of frame.
Vertex
The proof (visit 2)
One resident testimonial (pre-arranged) — talking head + home b-roll · one apartment walkthrough (gimbal) · amenity tour with residents (consented). This is the visit to book owners in advance for.
From client
Renders & plans
Element renders (pavilion, Sky Garden, interiors, lobby, full elevation) · floor plans for both projects · any Vertex completion / handover archive photos for legacy posts.
Standing
Always grab
Extra vertical b-roll every visit — light, texture, hands, detail. The surplus becomes story content and fills reel cutaways. Never leave a site with only the one shot you came for.