A reel-led
practice.
Scope of worki
Strategy & direction
Voice & tone, two colour systems (Element in deep forest green, Vertex in beige), monthly editorial calendar across both projects, festive planning, hashtag strategy, competitive watch.
Content production
Reels (Element lifestyle & luxury, Vertex testimonials & walkthroughs), posts (project progress & legacy portfolio), stories, highlight covers, copy and music — all in the Pooja design system.
On-site production
Full-service capture — on-site video and photography, including Vertex resident-testimonial coordination and Element construction-progress footage. Edit, grade and motion handled in-house.
Community & reporting
Daily comment & DM triage on weekdays, warm replies in brand voice, escalation for sales-qualified enquiries. Monthly performance snapshot and a quarterly strategic review.
Deliverables · per monthii
| Format | Detail | Qty |
|---|---|---|
| Reels 9:16 · 15–45s |
Across both projects — Element: luxury & lifestyle, render flythroughs, amenity mood. Vertex: resident testimonials and apartment / amenity walkthroughs. Shot, edited, graded, captioned, with licensed music. | 8 |
| Posts 1080 × 1350 / 1:1 · single & carousel |
Element construction progress and the Pooja legacy portfolio (completed buildings, Vertex stills). Designed in each project's colour system, with MahaRERA strip. | 5 |
| Stories 9:16 · branded templates |
Progress pings, BTS, testimonial snippets, polls, countdowns, reel teasers and festive moments — split across both projects. Link-stickers when relevant. | 10 |
| Highlight covers Per project |
Separate, colour-coded highlight sets for Element and Vertex — refreshed as new amenities, themes or testimonials go live. | As needed |
| Performance snapshot One-page PDF · email |
A monthly snapshot — reach, saves, profile actions, leads — delivered by the 5th of the following month. Quarterly review on a call. | 1 |
The cycleiii
Brand & onboarding
Pooja Constructions logo, two project colour systems, and six site-fence banner designs (Element). Voice doc, content pillars and calendar setup. Billed once under setup charges; rhythm is live by week four.
Production rhythm
On-site shoots as scheduled. Calendar approved by the 25th. Drafts by the 5th. Schedule running by the 10th. Daily community management on weekdays, fortnightly check-in over WhatsApp or call.
Strategic review
A 60-minute call to review performance, retire what isn't working, double down on what is, and plan the next quarter — including festive campaigns and project launches.
Investmentiv
| What | Amount |
|---|---|
|
Studio retainer · full-service
All deliverables in section ii — 8 reels, 5 posts, 10 stories across both projects · on-site production · daily weekday community management · monthly snapshot · quarterly review.
|
₹ 50,000Per month |
All-in monthly |
₹ 50,000 |
One-time setupiv · b
| What | Amount |
|---|---|
|
Logo & brand mark
Pooja Constructions master logo — primary mark, lockups and usage files. Delivered in vector, raster and social formats.
|
₹ 12,000One-time |
|
Site-fence banners · 6
Six large-format hoarding designs for the Element site fence, with print-ready files and on-fence mockups. Printing & installation by your vendor (separate).
|
₹ 18,000One-time |
One-time setup total |
₹ 30,000 |
Retainer invoiced in advance on the 1st of each calendar month. One-time setup billed 50% on approval, 50% on delivery. All figures exclusive of GST, billed at the prevailing rate. Banner printing and installation are a separate vendor cost.
Add-ons & passthroughsv
- i Extra reelA reel beyond the eight included each month — same shot-and-edit format with cover frame, captions and music. ₹ 4,500Per reel
- ii Drone / aerial shootHalf-day aerial capture of a project for hero footage. Pilot & equipment included. ₹ 10,000Per session
- iii Additional projectOnboarding a third project into the retainer — its own colour system, calendar lane and deliverable share. Priced on scope. On scopePer project
What is & isn't includedvi
- On-site video & photo production
- Reel editing, grading, captions & licensed music
- Design, copy, scheduling and publishing
- Two project colour systems (Element & Vertex)
- Vertex resident-testimonial coordination
- Daily weekday community management
- Monthly snapshot & quarterly review call
- Banner printing & installation (your vendor)
- Paid advertising spend (passed through at cost)
- Drone / aerial shoots (add-on, section v)
- Influencer / collaboration partner fees
- Translation into regional languages (on request)
- Brochures & other print collateral
- Website & landing page design / development
Terms & notesvii
· The retainer is invoiced in advance on the 1st of each calendar month, payable within seven days. One-time setup (logo + banners) is billed 50% on approval and 50% on delivery.
· Deliverable volumes (8 reels · 5 posts · 10 stories) are combined across both projects and may be reallocated between Element and Vertex month to month by mutual agreement.
· Minimum engagement is three months from the start date. Thirty days' written notice is required for termination thereafter, with no cancellation fees.
· All intellectual property created under this engagement is assigned to Pooja Constructions on full payment of the relevant invoice. Working files are handed over at the end of the engagement.
· Trinistone retains the right to feature the work in its portfolio (post-publish) unless explicitly excluded. Confidential business information is kept confidential indefinitely.
· This quotation is valid for thirty days from issue. All figures are exclusive of GST. Invoices are raised in INR; bank transfer or UPI accepted.